Part 1: identifying target keywords :
Primary keywords are the main terms that your target audience is searching for. Marketers use primary keywords when writing content pieces to enhance their content marketing strategy.
Rank for primary keywords on search engine result pages (SERPs) to drive traffic to your company ,s website and improve SEO ranking.

Long tail keywords:
Long tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Most long-tail keywords have lower search volume than short or “head” keywords. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.
LSI keywords :
LSI (latent semantic indexing) keywords are words or phrases that are conceptually related to a target keyword.
Example:
Main keyword :
Lather bag.
Long tail keywords :
1)Large cross body leather bag
2)Red cross body leather bag
3)Patent leather cross body bag
Lsi keyword :
Laptop lather bag. Man lather bag. School lather bag.
Part 2: keyword placement.
After discovering keywords place them throughout the article.
Title tag:
Involve your main keyword at the first of your title tag. And make your title informatic. And keep the length of title between 50 to 60 characters.
Meta description :
Here explain a short summary about your article. Here you must be use your main keyword. Avoid stuffing. And you can bold your main keyword so in this way it might be easier for crawler to understand what your article is about.
Heading and subheading :
Use your main keyword in heading 1,2 and 3
In your content structure. In this way you can make better the readability of your content both for users and for search engines.
Body content :
Use your keywords throughout the article. But avoid most repetition or you can say keyword stuffing. Be focus on providing valuable information.
Image alt text :
Use an image alt text with related keywords. In this way it is easier to understand what your content is about. It can improve image search ranking. Use free license image.
Subject : seo strategy.
Submitted to : sir Mohsin khaliq
Submitted by : Farwa Kanwal
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